The Label: Lacoste L!VE

Lacoste L!VE

The kings of block colour, part of gay history (in the 70s the bright polos were de rigeur as part of your clone uniform) and just the easiest clobber to wear when the weather gets nice, Lacoste is stepping it up a little this season. And we’re not talking Botox for that crocodile either. With Lacoste L!VE the label is taking colour to a whole other level, with repeat stripes, watercolour-style brush strokes and nods to op art and all sorts of clever things.

It’s still preppy, it’s still easier than body lotion to wear and you still get to mix it up with skinny ties and skinny trousers, even skinny shorts to look smart for town but it’s fresh, it’s kicky, it’s now. Embrace Lacoste. Colour is your friend.



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